Blog Archives

Trust Me, I’m a Farmer (or Fisherman)!

Big corporates – supermarkets and fmcg – are courting farmers and fisherfolk again. Is this a Covid-19 thing that induces love for primary food producers? Yes but it’s more than a kneejerk coronavirus response. One outcome of a pandemic or,

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Posted in Consumer, Fresh Products, Sustainability

In Food Marketing, Savour Those Adjectives!

It’s not so much a point of principle, more one of maintaining standards, but we simply won’t countenance eating a bacon sandwich unless the pig concerned has been privately educated. Needless-to-say, that’s why we plump for Waitrose 1 Free Range,

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Posted in Consumer, Fresh Products, Private Label, Uncategorized

Fresh Victims of the Price War: Why Commodity Fruit and Vegetables are Going Bananas!

It’s tough out there in the grocery retail trenches and commodity fruit and veg. is slap-bang in the firing line like so much cannon fodder. We blame bananas and milk ably aided and abetted by the hard discounters! We’re training

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Posted in Discount, Promotions

Christmas is for Giving and for …….. Copying!

Well, customers have breezed through Halloween, Thanksgiving, Black Friday and Cyber Monday and are careering towards the festive season with retailers worldwide cheering them on. The year is being filled to the brim with special days wooing shoppers to open

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Posted in Credentials

Beware, Excitement Ahead: Private Label Evolving!

UK supermarket chains continue to knock seven bells out of each other as they struggle to come to terms with hard discounter level prices. Even upmarket Waitrose is not immune and its “Pick Your Own Offers” gives loyal shoppers 20%

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Posted in Private Label

The Race to Be “Best in Fresh”!

Do you eat your “5-a-Day”? If you do, you’re in a small minority – the shocking truth is that less than 10% of UK pre-teens and 35% of adults do so! Most of us crave guiltily for salty chips yet

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Posted in Credentials, Fresh Products

Fresh Food: The Battleground for Grocery Retail Differentiation Through This Decade

As consumers emerge shell-shocked from their bunkers and household incomes tick up, grocery purchasing behaviour is still in recessionary defensive mode – savvy shoppers rule and price-matching programmes and promotions reduce the effectiveness of differentiation solely on price. Aldi and

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Posted in Fresh Products

Waitrose: The Silent Expansion

The global supermarket chain “beasts” Walmart, Carrefour and Tesco have struggled through the recession and its stuttering recovery. Analysts have called for them to concentrate on regaining lost profitability in their home markets but it is these developed, mature markets

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Posted in Premium

Waitrose. It is worth to care for your customers.

As we claw ourselves out of one of the worst recessions since the Depression of the 1930’s, UK retailers who have prospered through the economic maelstrom are those at either end of the price continuum: hard discounters and premium food

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Posted in Loyalty, Premium, Promotions

We need to sell wonky vegetables!

Consumers are an irrational bunch – we’ll bend over backwards to save a few pennies on our grocery shopping and, then, end up throwing away mountains of food because we bought too much or forgot it in the back of

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Posted in Consumer, Fresh Products, Supply Chain

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About the authors
Prof David Hughes: Around the world, David speaks to senior agribusiness and food industry managers about global food industry developments that are and will affect their businesses and industry. Energetic, engaging, humorous and insightful, David gains the very highest evaluations at seminars, conferences and Board level discussions in every continent he visits. Miguel Flavián: works for several Spanish organisations and companies to help them to learn from the developments of the British grocery market and improve their business back home.