What’s the mindset of shoppers when they are in the store? Of course, it will depend on the shopping mission – the big stock-up shop; topping up; dinner for tonight; dire emergency; special occasion, etc.? For routine purchases, shoppers may…
Do you eat your “5-a-Day”? If you do, you’re in a small minority – the shocking truth is that less than 10% of UK pre-teens and 35% of adults do so! Most of us crave guiltily for salty chips yet…
We note from the Spanish trade press that DIA, a discounter with 7,000 stores in Spain, Portugal, Brazil and Argentina, is yet another major grocery retailer that is embracing the fashion to excel in fresh foods. In the Spanish market,…
Back in the late-1990’s, dismal days for Sainsbury’s, the supermarket chain launched a high profile advertising campaign using John Cleese eccentrically stalking the aisles shouting about the great value of Sainsbury’s products. Buoyant, bumptious Tesco were beating them up on…
Sitting in a café sipping a decaffeinated almond milk latte and reading the weekend edition of The Times, it’s easy to think that Europeans have crossed The Rubicon when it comes to food eating. Food journalists are lyrical on the…
Should we shoot Tesco and put it out of its misery? We don’t think so – it’s far from being a basket case and is doing everything it can to revive and thrive and be the leading light in UK…
Supermarkets in your pocket. 