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What Can We Learn from the Spanish about Eating and Selling More Fruit and Vegetables?

We Brits are wimpy consumers of fresh produce relative to our Iberian neighbours – rough and ready data suggests that Spanish families consume double the amount that we do! Why so? History, geography, climate and food culture are hugely influential:

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About the authors
Prof David Hughes: Around the world, David speaks to senior agribusiness and food industry managers about global food industry developments that are and will affect their businesses and industry. Energetic, engaging, humorous and insightful, David gains the very highest evaluations at seminars, conferences and Board level discussions in every continent he visits. Miguel Flavián: works for several Spanish organisations and companies to help them to learn from the developments of the British grocery market and improve their business back home.