Consumers are an irrational bunch – we’ll bend over backwards to save a few pennies on our grocery shopping and, then, end up throwing away mountains of food because we bought too much or forgot it in the back of…
Every country in the world we visit, “local” products catch both the eye and the purse of shoppers – in uncertain times, consumers feel comfortable with products thy have long known and trusted. Buying local supports the local economy, it’s…
t’s not that consumers are lazy, they just love simple solutions rather than fiddly problems associated with eating and drinking decisions. Very likely, this underpins their apparent inconsistency when it comes to eating 5 portions of fruit and vegetables per…
Supermarkets in your pocket. 