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Can Red Meat Keep Up with the Chicken Run?

Who’s top of the global league in land-based meat consumption? It’s chicken, but that wasn’t the case 12 years ago. Whereas ALL the major meats (chicken, pork, beef, lamb) have seen global market growth since 2013, chicken has screamed ahead

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About the authors
Prof David Hughes: Around the world, David speaks to senior agribusiness and food industry managers about global food industry developments that are and will affect their businesses and industry. Energetic, engaging, humorous and insightful, David gains the very highest evaluations at seminars, conferences and Board level discussions in every continent he visits. Miguel Flavián: works for several Spanish organisations and companies to help them to learn from the developments of the British grocery market and improve their business back home.